Prepared for Gamini Gem & Jewellery · September 2026

Growth Infrastructure Proposal

Prepared for

Gamini Gem & Jewellery (Pvt) Ltd
Sri Lanka · 4 branches, since 1995

Prepared by

Augmara (Pvt) Ltd
Build with Clarity.

Date

September 2026
Valid 60 days


01 What a search engine sees

Your address is not your address.

Every page on your site hides behind the same 11 characters.

gaminigem.com/about-us

Page not found.

the address anyone would type
Your About page exists. It only answers at gaminigem.com/index.php/about-us.
Pages on the whole website
0 about 2,700 words, for 31 years of trading.
Searches for your name
0 a month. Ravi Jewellers is searched 33,100.

Addresses tested directly, 12 September 2026. “Gamini” alone returns 1,830,000 a month as a given name, so we do not count it.


02 How many people are searching

People search for these stones every month.

These are not projections. This is how many people a year type the name of a stone you already sell into Google.

One year of searching, split by stone. The thicker the band, the more people are searching. Measured worldwide via the Google Ads Keyword Planner, 12 September 2026.
People searching, every year
0 across 31 buying terms for stones you sell, excluding your own name.
What that would cost you in ads
$0 a year to rent this attention from Google. Being found costs nothing a click.

Searches multiplied by Google’s volume-weighted cost per click, $2.05. What this traffic would cost to buy.


03 Where that demand is

Almost none of it is here.

Less than 1% of this searching happens in Sri Lanka. The rest is overseas.

United States
60% of every search in this set.
Top 4 markets together
89% United States, United Kingdom, India, Australia.
Sri Lanka itself
0.4% Your 4 branches sit where almost none of this demand is.

The same 12 buying terms measured in each market, English, 12 September 2026. 15 markets shown; yearly figures are the monthly measurement multiplied by 12.


04 Who is getting these buyers

9 shops came back. Not you.

We ran the search a buyer runs: gemstone jewellery shop sri lanka.

What came back

DuckDuckGo, 12 September 2026, because Google served a bot check from our network and we did not work around it. A record of that day, not a ranking report. 2 more results were set aside: 1 directory and 1 we could not read.

Several of these are smaller than you, newer than you, and have fewer branches. What they have is an address a search engine can reach.

Visibility score, out of 100 · 12 Sep

Google trust 80, AI readability 20. Augmara’s composite, not a Google metric.


05 What stands in the way

9 things, all fixable.

None of it is a fault in the business. Most of it is an address or a link.


What we could not check from outside.

A website is public, so we could measure it. The 4 branches are not.

These are questions, not findings. They are what the 45 minutes is for.


06 What we would build

Growth infrastructure, not a website.

A buyer has to find you, see the stones, be answered, and come back.


Build with Clarity.

Talk to us

info@augmara.com
We reply the same day

Call

+94 77 612 9379
Colombo, Sri Lanka

This proposal

Prepared September 2026
For Gamini Gem & Jewellery

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