Everything after this page is a consequence of that one difference.
The gallery’s sections are The Showroom, Our Craftmanship and Our Jewellery, and its call to action is “Craft your jewellery today”. The About page says Gamini learned to appraise gem quality by hand. That is the business, and it is not on the page a buyer lands on.
Read from the site, 12 September 2026.
Not jewellery. Stones, by name, by colour and by carat, from buyers who already know what they want.
Searches multiplied by the volume-weighted cost per click, $0.90. The whole basket is stored in the file.
Less than 1% of this searching happens in Sri Lanka. The rest is overseas.
The same 12 buying terms measured in each market, English, 12 September 2026. 15 markets shown; yearly figures are the monthly measurement multiplied by 12.
We ran what a stone buyer runs: buy certified ceylon sapphire sri lanka gem dealer.
DuckDuckGo, 12 September 2026, because Google served a bot check from our network. A record of that day, not a ranking report. 2 results are left out: neither could be read.
Every one of them scores between 55 and 72. You score 22, and the gap is not links or age. It is that your site never says you sell stones: 3 mentions across the whole site, against 28 for the shop at the top and 98 for the one in 4th.
Found in the search 40, says what it sells 25, depth on stones 15, trust 20. Augmara’s composite, not a Google metric.
None of it is a fault in the business. Most of it is an address or a link.
A website is public, so we could measure it. The 4 branches are not.
These are questions, not findings. They are what the 45 minutes is for.
A buyer has to find you, see the stones, be answered, and come back.
8 weeks to build it, then 4 months to grow it. The brand comes first - there is no point sending a stone buyer to a shop that does not yet say it sells stones.
The bar is drawn to be read, not to scale. Each segment carries its real length.
Everything else builds on it.
We build where the stones live; your team fills it.
The build ends here.
What that cycle is, next.
The build is finished in week 8. From month 3 the same cycle runs every month, against real buyers instead of assumptions.
The shape of the engagement. Treat these as the order of magnitude, not an offer - they get confirmed against your own numbers in the session.
Hosting, domain, payment gateway, WhatsApp Business and AI usage are billed to you at cost, not through us.
Turn your phone sideways