Prepared for Gamini Gem & Jewellery · September 2026

Growth Infrastructure Proposal

Prepared for

Gamini Gem & Jewellery (Pvt) Ltd
Sri Lanka · 4 branches, since 1995

Prepared by

Augmara (Pvt) Ltd
Build with Clarity.

Date

September 2026
Valid 60 days


01 What your website says you sell

You sell stones. Your site does not.

Everything after this page is a consequence of that one difference.

What the site leads with

The gallery’s sections are The Showroom, Our Craftmanship and Our Jewellery, and its call to action is “Craft your jewellery today”. The About page says Gamini learned to appraise gem quality by hand. That is the business, and it is not on the page a buyer lands on.

Read from the site, 12 September 2026.

What that costs
Searching for the stones you sell
0 a year worldwide, and your site answers none of it. Your own name is searched 20 times a month.

02 How many people are searching

People search for these stones every month.

Not jewellery. Stones, by name, by colour and by carat, from buyers who already know what they want.

One year of searching, split by stone. Every term here carries a buying signal, not a reader. Google Ads Keyword Planner, worldwide, 12 September 2026.
People searching, every year
0 across 534 buying terms for stones you sell, excluding every dealer’s name.
What that would cost you in ads
$0 a year to rent this attention from Google. Being found costs nothing a click.

Searches multiplied by the volume-weighted cost per click, $0.90. The whole basket is stored in the file.


03 Where that demand is

Almost none of it is here.

Less than 1% of this searching happens in Sri Lanka. The rest is overseas.

United States
60% of every search in this set.
Top 4 markets together
89% United States, United Kingdom, India, Australia.
Sri Lanka itself
0.4% Your 4 branches sit where almost none of this demand is.

The same 12 buying terms measured in each market, English, 12 September 2026. 15 markets shown; yearly figures are the monthly measurement multiplied by 12.


04 Who is getting these buyers

5 dealers came back. You did not.

We ran what a stone buyer runs: buy certified ceylon sapphire sri lanka gem dealer.

What came back

DuckDuckGo, 12 September 2026, because Google served a bot check from our network. A record of that day, not a ranking report. 2 results are left out: neither could be read.

Every one of them scores between 55 and 72. You score 22, and the gap is not links or age. It is that your site never says you sell stones: 3 mentions across the whole site, against 28 for the shop at the top and 98 for the one in 4th.

Visibility score, out of 100 · 12 Sep

Found in the search 40, says what it sells 25, depth on stones 15, trust 20. Augmara’s composite, not a Google metric.


05 What stands in the way

9 things, all fixable.

None of it is a fault in the business. Most of it is an address or a link.


What we could not check from outside.

A website is public, so we could measure it. The 4 branches are not.

These are questions, not findings. They are what the 45 minutes is for.


06 What we would build

Growth infrastructure, not a website.

A buyer has to find you, see the stones, be answered, and come back.


Build with Clarity.

Talk to us

info@augmara.com
We reply the same day

Call

+94 77 612 9379
Colombo, Sri Lanka

This proposal

Prepared September 2026
For Gamini Gem & Jewellery

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