Every page on your site hides behind the same 11 characters.
Page not found.
the address anyone would typeAddresses tested directly, 12 September 2026. “Gamini” alone returns 1,830,000 a month as a given name, so we do not count it.
63,120 every month in Sri Lanka looking for what your 4 branches sell. Buying that attention would cost $124,822 a year.
Searches multiplied by Google’s cost per click, $0.16. The whole basket is stored in the file.
Abroad, the searches that are yours are the ones that name where you are.
Sri Lanka from the Keyword Planner at location code 2144; worldwide from a separate pull. Both 12 September 2026.
Worldwide demand for gemstone jewellery is 24,820,200 a year. Almost none of it names Ceylon, and a site of 6 pages does not enter it, so we left it out. Strip the basket to terms naming Ceylon, padparadscha, star sapphire or alexandrite and 202 remain.
2 markets of about the same size. 1 cheap and local, 1 paying 7 times more for exactly what the island is known for.
8% of this searching happens in Sri Lanka. The rest is overseas, and most of it is in 1 country.
Monthly search volume for the same 12 buying terms in each market, English, pulled 12 September 2026 from the Google Ads Keyword Planner. 15 markets shown; yearly figures are the monthly measurement multiplied by 12. These 12 terms total 291,480 a year, which is a different measurement from the 202-term basket on the previous page.
We ran the search a buyer runs: gemstone jewellery shop sri lanka.
DuckDuckGo, 12 September 2026, because Google served a bot check from our network and we did not work around it. A record of that day, not a ranking report. 2 more results were set aside: 1 directory and 1 we could not read.
Several of these are smaller than you, newer than you, and have fewer branches. What they have is an address a search engine can reach.
Google trust 80, AI readability 20. Augmara’s composite, not a Google metric.
None of it is a fault in the business. Most of it is an address or a link.
A website is public, so we could measure it. The 4 branches are not.
These are questions, not findings. They are what the 45 minutes is for.
A buyer has to find you, see the stones, be answered, and come back.
Turn your phone sideways